Sunday, August 25, 2013

Just for the hell of it.



So there I was, minding my own business, just browsing the interwebs, when I saw it: a typo I couldn't resist mocking.

I realize the company whose website I was browsing has employees who enjoy writing creative copy for their clients, which I think is awesome.  I've laughed out loud a few times reading product copy on this very website.  Usually I'm laughing because the copy is funny or clever; rarely have I seen a typo there.  Until today.  Today this typo was the thing that made me giggle.

It's hard to spot; there's plenty of copy on the webpage, and the typo's easy to miss if you're just scanning quickly.  Unless you're the Grammarphile, of course...

Yes, this company is creative with their copy, but I doubt their creativity extends to promising customers that a product can help repair their cracked "hells."  I'm pretty sure hell is something a pair of exfoliating socks doesn't have a prayer of fixing...

1 comment:

MarieC said...

Cracked hells! Oh, the horror!!