Tuesday, March 23, 2010

A not-so-clever mistake...


Tapping into your inner writer is good. But in this case, tapping into your inner proofreader is even better. When you're dealing with cleaver instead of clever...one's a noun, and one's an adjective. I'm not sure if this is merely a typo or if it's some sort of weird homophone-ish error (Lush is a British company--do they pronounce "clever" and "cleaver" the same way on the other side of the pond? If so, I can see how they made this mistake...). But either way, it's not very clever at all. ;)

2 comments:

Bridgete said...

I watch a lot of BBC America, I'm pretty sure clever and cleaver are not pronounced the same way...

THE GRAMMARPHILE said...

That's what I figured, but thought I'd try to give 'em the benefit of the doubt with that theory.