Tuesday, March 3, 2009

Double trouble from T-Mobile...

I was kind of appalled when I saw this clickable T-Mobile ad on the sidebar of a website. Don't they know this should say fewer, not less?


But then it got worse. When the finger quit sliding the bar back and forth between less *scream* texts and more texts, the ad then changed to this:


If the minutes belong to the kids, shouldn't this say kids' minutes?

T-Mobile, how about you find a web ad designer who allots us fewer grammar mistakes per ad?

13 comments:

Becky said...

Maybe they are saying "allot minutes to your kids"?

THE GRAMMARPHILE said...

I thought of that, too, but thought that still seemed/sounded awkward.

Don said...

I read it as "allot minutes to your kids". I agree it sounds awkward.

Bridgete said...

What a terrible ad.

In other news, you wouldn't believe what MS Word's grammar check just tried to tell me. I was taking notes in class, and I'd written a sentence that said "because you know it's wrong..." and the program told me I should use "its". Just goes to show that there's no substitute for good proofreading! ;)

THE GRAMMARPHILE said...

Hi, Don! Glad I'm not the only one who thought that sounded awkward. :)

THE GRAMMARPHILE said...

Hey, Bridgete! Wow, MS Word's grammar checker is clearly on crack tonight!

And you're absolutely right about there being no substitute for good proofreading! :)

Carlos said...

Yes...awkward fer sher.

For years in the 70s, 80s and 90s my mom cringed over "ten items or less" signs. I was quite pleased when I started noticing the trend to change signs to "fewer."

THE GRAMMARPHILE said...

Lucky--I haven't seen too many stores out this way change the signs from "less" to "fewer"!

ChicagoLady said...

The way the sentence is structured it should say: Allot your kid's minutes and more.

It's possible the ad used the word less because it's shorter than fewer and fits better in the ad space. Just a guess?

Granny said...

Shouldn't it be "Fewer Texts"?

Granny said...

OIC. You caught it. Geezer moment...

THE GRAMMARPHILE said...

LOL! Granny, you seem entirely too sharp to have geezer moments! :)

THE GRAMMARPHILE said...

That's entirely possible, ChicagoLady. But I'd be SO sad if I found out that they sacrificed good grammar for the sake of one measly little letter!