Friday, February 27, 2009

FOODIE FRIDAY for February 27, 2009


Oh, thank goodness it's Friday. I've been waiting for Friday since, um, Monday. (It's been that kind of week.)

This picture comes to us from YVIE. She says: There was a slew of apostrophe mistakes in this grocery store review, but this one was my favorite. Both the reviewer and the title get it wrong with Uncle Giuseppes', but the best part is the image along side the review where it's actually spelled correctly... and then it's wrong again on the actual store. I'm sort of left wondering if the name is supposed to be Giuseppe, or Giuseppes? The image with both spellings is actually from the front page of their website. My conclusion was that whoever built their website knows basic grammar, and the sign guy? Not so much. There seem to be similar disagreements on pretty much every page of their site.

This definitely seems like a Signage FAIL, Marketing FAIL, and a Punctuation FAIL all in one! Impressive, no?

Thanks, YVIE, for spotting this one! Happy Friday, everyone!

8 comments:

random acts of HUH??? said...

Gotta love the triple threat!

THE GRAMMARPHILE said...

Three times the FAIL...three times the FUN! ;)

ChicagoLady said...

Three times the blog fodder. I'm pretty sure Giuseppe is spelled without the "s" at the end.

THE GRAMMARPHILE said...

You're probably right. It would be even better, of course, if *their own company* also understood the spelling of the company's name... ;)

Ray Gunn said...

Hm. Perhaps it's owned by someone who has two Uncle Giuseppes and not by Uncle Giuseppe himself. Giuseppe, being Italian for Joseph, is a rather common name. Possible for there to be more than one in a family.

A stretch, but a possible fit?

Mangia!

THE GRAMMARPHILE said...

Good theory, Ray! :) That's possible!

I'm still concerned with why the company can't seem to stick with just one version of its name, though...does it have an s or not, where is the apostrophe supposed to be placed...etc. They've gotta make up their mind! :)

LadyStyx said...

Man, CLASSIC! Awesome grab.

THE GRAMMARPHILE said...

Not only that, but the name Giuseppe is making me really hungry for Italian food...if that makes any sense at all! :)