Monday, September 15, 2008

MISSPELLING MONDAY for September 15, 2008


I just love this picture...mainly because I like ironic things, and this is deliciously ironic. I get a similar kick out of remembering an idiot of an ex-boyfriend who would always run around telling people how he was smarter than everyone else, and then he'd repeatedly misspell the word genius (he spelled it genious). I laughed my ass off at that little spelling snafu many times. But I digress. Here's a company designing packaging for its caffeinated chips (crazy, right?), referring to the people who created the chips (themselves!) as brainiacs, but being too stupid to learn how to spell brainiacs correctly. Instead they refer to the chips' inventors as braniacs. (What's a braniac? A person who eats insane amounts of cereal?)

Merci to BRETT for finding this crazy error!

6 comments:

Becky said...

Chips with caffeine in them??? That's crazy.

THE GRAMMARPHILE said...

*Everything* is better with caffeine! :)

I'm a big fan of Jolt mints--the kind where, like, 5 of the mints equal one very strong cup of coffee. Problem is, I'll eat them (two at a time) without even thinking about it, and then a couple hours later, I've got a really bad case of the jitters...

sitboaf said...

Those "braniacs" didn't learn how to hire proofreaders while attending genious school.

THE GRAMMARPHILE said...

Apparently the "braniacs" were too busy gorging themselves on cereal to care much about proofreading!

aramink said...

The point of "braniacs" is that these chips are not only good for your alertness, they are a fabulous source of fiber, too. It's hard to be alert, even on caffeine, when one is impacted.

There's no typo - the ad folks just coined a new word!

THE GRAMMARPHILE said...

Ha! That's fitting, because whoever created the term "braniacs" is kinda full of shit. ;) Damn right that person/company needs those high doses of fiber!