Tuesday, January 2, 2007

A capital offense.

Acronyms are wonderful things. They prevent us from having to type long words and phrases, and they instead allow us to communicate the same idea with far fewer letters. ASAP instead of as soon as possible, for instance, or RHCP instead of Red Hot Chili Peppers, or, when you’re IM’ing, you can use LOL or BRB instead of laughing out loud or be right back, respectively.

Question: What do all of these things have in common?

Answer: They are all made up of nothing but capital letters—exactly how acronyms are supposed to look.

Apparently the car dealer from this ad didn’t get the memo on how acronyms must be capitalized. Either that or he’s selling some new-fangled type of car called a suv that I know nothing about. I’ve heard of SUVs—the Blazer, the Explorer, and many others—but this suv is clearly some new breed of car. Or perhaps it’s just an error due to lack of proper capitalization.

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